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reflections on branding,
advertising and more

Between processes of idea generation, making page-proofs and prototyping we love sharing our knowledge with the world and inspire other people on new discoveries.

  1. Design Manipulation, Part 1: Priming
  2. 9 Proven Time Management Techniques
  3. How to organize yourself to conquer your personal Everest in the new year
  4. Influencer marketing 2022: a step-by-step action plan + a convenient template for collecting information
  5. 9 Tips for Effective Remote Work
  6. Sales funnel in social media: instructions for use
  7. Advertising Market 2022: freeze or act?
  8. Brand metaphor: how to make a simple product unique
  9. Brand positioning: how to settle in the customer's mind
  10. How to choose a branding agency? 7 practical tips
  11. How to create a social media content plan + content plan template
  12. Tenders: when to participate and under what conditions
  13. SMM Brief: What to Ask and How to Format + Template
  14. Freelancers are a new staff? Or why companies benefit from working with freelancers
  15. Rebranding and restyling - what's the difference? Figuring out with examples
  16. SMM strategy: a step-by-step guide using the example of products for pets
  17. Team meetings: how to organize it without spending all your working time
  18. Developing an SMM strategy: a step-by-step plan for promotion on social media + checklist
  19. How to develop an advertising campaign? Recommendations from ICU agency
  20. An irresistible proposal: how to use insights in advertising
  21. Brand book and guideline: differences and similarities
  22. How to motivate a creative team: 8 main principles for a leader
  23. What is SMM for: goals and benefits for business
  24. Brand platform: what love for your brand is made of
  25. How to waste your promotion budget: the risks of an incorrect brand message
  26. 4 growth points of brand communication in the new environment
  27. Charity in advertising
  28. New Reality Storylines: Starring Common Sense
  29. Conceptual advertising: is it possible to do it without a strategy?
  30. How to Evaluate Design: The 3C Method, Part 2
  31. How to evaluate design: The 3C Method, Part 1
  32. What is a communication strategy: simplifying the complex
  33. How to choose a branding agency and get a worthy corporate identity?
  34. Corporate identity, branding and brand – what should you order at a branding agency?
  35. X Æ A-Xii: how to correctly use symbols in naming
  36. 7 Ways to Boost Creativity
  37. Brands and Ecology: From Words to Action
  38. Nostalgia in branding: the truth is somewhere out there
  39. Background matters
  40. Let's teach the brand to speak
  41. Rules that apply to both design and life
  42. An unbelievable tale of a printer
  43. Empathy map
  44. How neural networks are arranged
  45. Cryptography and Useless Mathematics. Part 2
  46. Cryptography and Useless Mathematics. Part 1
  47. How to find insight: where the client's pains are hiding
  48. How to write a brand manifesto
  49. Character Creation Method
  50. Basic storytelling plots
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