what we do
Research answers a company's questions, while creatives help it stand out. The combination of these processes allows your company to become a brand and create an effective communication with the audience.
branding
branding
1. concepts
collect relevant data to investigate the context of your brand and structure all the information.
2. analytics
we find correlations in the data obtained and formulate hypotheses of brand positioning.
3. brand platform
we develop ideological principles that determine the development of the company as a full-fledged brand.
4. verbal communication
we develop the nature of brand communication with the audience and the rules for its use.
5. visual communication
we develop a visual brand design system and define the rules for its use.
6. scaling
we adapt the developed verbal and visual systems to all media, taking into account their features and formats.
7. brandbook
we structure the ideological part, verbal and visual systems of the brand into a single guide.
brand platform
brand platform
1. research
collect relevant data to investigate the context of your brand and structure all the information
2. analytics
we find correlations in the data obtained and formulate hypotheses of brand positioning
3. brand platform
we develop ideological principles that determine the development of the company as a full-fledged brand
4. guide
we structure and describe all the elements of the developed brand ideology into a single guide
brand identity
brand identity
1. design research
collect data on the design and communication of competitors in order to identify current trends and vacant niches.
2. concepts
we develop the key idea and visual system of the brand based on the research data.
3. logobook
creating a logo guide, where we describe the rules for its use in different conditions.
4. scaling
we adapt the developed visual system to all media, taking into account their features and formats.
5. preparing layouts
we create layouts taking into account technical requirements and transfer them in the form of organized files.
visual identity
visual identity
1. concepts
we develop the key idea and visual system of the brand based on the research data.
2. logobook
creating a logo guide, where we describe the rules for its use in different conditions.
3. scaling
we adapt the developed visual system to all media, taking into account their features and formats.
4. preparing layouts
we create layouts taking into account technical requirements and transfer them in the form of organized files.
packaging design
packaging design
1. design research
collect data on the design and communication of competitors in order to identify current trends and vacant niches.
2. concepts
we develop the key idea and visual system of the product based on research data.
3. scaling
we adapt the developed visual concept to all SKUs and media, taking into account their features and formats.
4. preparing layouts
we create layouts taking into account technical requirements and transfer them in the form of organized files.
brandbook
brandbook
1. brand platform block
we think over the structure and layout of the manual, introduce image elements in the brand platform block
2. identity block
thinking over the structure and layout of the identity block
3. preparing layouts
we create layouts taking into account technical requirements and transfer them in the form of organized files.
communication strategy
communication strategy
1. product research
we investigate the features of your product to identify promising aspects of communication.
2. market research
we study the specifics of the industry and the factors affecting the market and the product category.
3. competitor research
analyze competitors' communication to identify vacant and occupied communication niches.
4. audience research
we are researching and segmenting the audience in order to identify the core to which the advertising communication will be directed.
5. strategy development
we find correlations in the data obtained and formulate hypotheses on brand communication.
6. creative concept
we develop creatives that will help to effectively convey the key message and build communication with the audience.
7. promotion strategy
we offer promotion channels relevant to the goals of the campaign and the features of creatives.
social media marketing
social media marketing
1. design brief
we meet with the client, define the project's goals, and write a thorough Statement of Work.
2. research
we gain an in-depth insight into specifics of a client’s industry and analyze current SMM trends.
3. content plan
we make an SMM plan and define types of content, topics, and categories to market.
4. marketing
we post, manage comments, spam and brand reputation in social media.
5. report
we analyse the SMM-activities over the month. we calculate the qualitative and quantitative social media KPIs and adjust marketing strategy.
6. maintaining
create and publish content for social networks, moderate accounts and analyze the results.
7. targeting
setting up an advertising campaign in order to achieve the objectives of promotion.
promotion strategy
promotion strategy
1. research
we study the product, the market, competitors and the audience in the context of promotion to form hypotheses.
2. creative concept
we develop creatives that will help to effectively convey the key message and build communication with the audience.
3. media mix
we select relevant promotion channels for the most effective problem solving.
4. media plan
we form a detailed plan with a description of each channel for the specified promotion period.
design solutions
design solutions
1. verbal concept
we work out the verbal component in order to effectively convey information to the audience.
2. visual concept
we define a visual style that will tell about your company not only effectively, but also effectively.
3. scaling
refining the concept using the final content and scaling it to different formats.
4. preparing layouts
we create layouts taking into account technical requirements and transfer them in the form of organized files.
digital solutions
digital solutions
1. structure & prototype
creating an interactive prototype and thinking through the logic of movement inside the sections.
2. visual concept
we define the visual style of the project and fill the key pages with the final content.
3. scaling
we adapt the design layouts to the formats in the approved visual style of the project.
4. development
we transfer the design to a digital format, taking into account the features of modern Internet browsers.
customer journey map
customer journey map
1. research
we investigate the features of the brand, the ways it interacts with the audience to identify consumer behavior.
2. cjm development
we form a map of the user's path for a deep understanding of the specifics of interaction with the audience.
