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Brand communication strategy

A communications strategy is the foundation of a creative advertising campaign, in which the key message is expressed through a big idea that integrates creative solutions.

Communication is a way of creating emotional advertising in a company, the goal of which is to build an effective dialogue between the brand and the target audience. Through communication we shape, strengthen and develop brand perception.

The communication strategy makes it possible to create a high-quality creative that solves the client's tasks.

Communication strategy helps to:
  • enter a new market
  • launch a new product
  • determine audience segments
  • find growth opportunities
  • unite ad activities into a system
  • get measurable results
  • increase your reputation
  • create added value for your product

Work stages

Step 1. Strategy.
Product analysis
Research into the features of the product and its production technology.
Description of the strengths and weaknesses of the product.
Definition of a USP according to the method of John Carlton.
Arrangement of product accents.
Market analysis
Research of general market indicators.
Studying the position of the category and its features.
Description of niche trends.
Competitor analysis
Studying past advertising campaigns.
Research of key messages and values.
Determining the motivation of consumers of each competitor through the Censydiam map.
Systematization of categorical communication features through competitor maps.
Audience analysis
Segmentation of potential consumers through empathy maps.
Preparation of the key message.
Identifying the views, emotions and motivations of the consumer — brand-champion.
Revealing non-obvious consumer motivation - insight.
Preparing the brand’s response — the main communication message in the advertising campaign.
Step 2. Creative.
Creative concept
Creating a big idea of the campaign.
Creating the visual concept and creative mechanics.
Forming the customer journey of interact with mechanics.
Step 3. Promotion.
Promotion strategy
Formation of media mix.
Identification of interaction tools and targeted actions in channels.
Creating an ecosystem - the interaction between channels and tools.
Project team
Work result

advertising campaign
A message creatively conveyed through various channels to effectively achieve your goals.
unified direction
A way to emotionally interest consumers and involve them in permanent contact with the brand.
promotion plan
Solutions on how to promote communication using the most effective channels.

Why should you order a strategy?

We use a research approach, studying the hidden motives of the audience, and work out in detail each stage of creation and implementation.

Features of our approach are in-depth analysis and creative thinking. Thanks to them, we unite the brand and its audience into a single organism.

Project examples

We have prepared a strategy for the mobile application "My Land" in the Belgorod region, as well as easily scalable design solutions. They used the idea of contrast between the usual excursions and city entertainment, and the concept of adventure and the spirit of adventure formed the basis of the big idea.
view project
For the AdVita charitable foundation, the communication strategy included the idea of making charity a useful human habit. We have also prepared a promotion strategy with online and offline media mix.
view project
In the strategy for the Humanitarian Action fund, we took into account the deep barriers of people with HIV status and the idea of breaking down stereotypes. We also implemented a promotion strategy.
view project

How much does it cost?

The cost is determined individually based on a preliminary online/offline briefing with you.

The final cost is determined by the timing, scope, and complexity and starts at 10,000 US dollars.

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