communication strategy for a mobile app
develop a communication strategy to promote a mobile app
Belgorod residents want to spend interesting leisure time in their native region, but it seems that everything has already been investigated, and nothing surprises
- — communication strategy
- — design solutions
plots for routes
When developing a big idea, we took into account the following factors. First: the product is intended for a mass audience, which means that the subject of the message should be simple and easy to read. Second: the application is designed for leisure, so it is more profitable to use an entertainment feed in promotional materials, instead of focusing on functionality. Third: the main advantage of the product is the offer of an alternative to popular places in the countryside, which means you need to create a contrast with urban entertainment and familiar excursions. As a result, we developed the theme of adventure films, where every Belgorod citizen becomes the hero of his routes. The characteristic epicness of movie posters is initially close to urban residents. It has become the main graphic technique in communication and noticeably distinguishes "My Edge" among other applications, which are often designed in a minimalistic style.