With traditional advertising, it's becoming increasingly challenging to capture the audience's attention. The solution is to demonstrate creativity and apply unconventional approaches.
Creative ads are an original advertisement for a product or service in the form of static images, videos, audio, or animations. Creatives represent the basis of communication.
The cost is determined individually based on a preliminary online/offline briefing with you.
The final cost is defined by the timing, scope, and complexity. Prices start at 3,000 USD.
FAQ
Can the delivered materials be revised?
Yes, our creative development process includes two rounds of revisions at each stage: concept development, scaling, and final layouts.
Do you create animated creatives?
We design not only static creatives but also animated ones. Interactive elements can also be added to increase audience engagement with your brand.
Do you adapt advertising creatives for different formats?
Yes, we scale and adapt ad materials across multiple formats — from print to digital banners — while maintaining a consistent visual style.
Do you develop advertising content for international audiences?
Yes, we create campaigns for international markets as well. Before developing the creative, we analyze market specifics, audience behavior, and the cultural context of the target country.
Do you research the platforms where the creatives will be published?
In addition to studying the product, market, and competitors, we also analyze the mood, tone, and content patterns of each platform to tailor the creative accordingly.
Customer reviews
AdVita
Yulia Paskevich
Head of PR
Our relationship with the ICU team goes beyond partnership—we’ve been more like friends for the past five years. What matters most to us is that the agency shares AdVita Foundation’s values, and they truly listen to and understand our needs. That’s why our joint projects turn out bold, vibrant, and emotionally resonant, helping us connect with our current audience and attract new supporters.
Alfa Leasing
Evgeniya Bespalaya
Marketing Department
We’ve never had this kind of experience with agencies before. As for the result—we were impressed by how accurately the neural network handled a creative task. We really liked the outcome. Based on what we received, we can confidently say this kind of solution will become part of our brand communication.
Syrobogatov
Anna Zakharova
Lead Communications Manager
Working with ICU was a true collaboration—one we’re happy to recommend. The agency team developed a communication strategy for us, diving deep into our brand, our messaging style, and our goals in the market. The entire process was built on trust, respect, and a genuine immersion into our product. Thank you, ICU!
Aloha Browser
Bruce Kurtz
Chief Marketing Officer
Partnering with ICU Agency was a game changer for Aloha Browser. ICU's adept understanding of our brand ethos and market needs translated into a standout advertising campaign, and frankly, they stood out from the other agencies in RFP stage. They blended humor and seriousness effectively, conveying our message on online privacy. Highly recommended for their efficiency and creativity.
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