With traditional advertising, it's becoming increasingly challenging to capture the audience's attention. The solution is to demonstrate creativity and apply unconventional approaches.
Creative ads are an original advertisement for a product or service in the form of static images, videos, audio, or animations. Creatives represent the basis of communication.
Creative ads use original ideas, vivid visual effects, and engaging stories to attract attention and be memorable.
Creative ads help to:
launch new products
conduct promotions
stand out among competitors
increase brand awareness
Work stages
Step 1. Research
Product analysis
Studying product features.
Examining results and indicators from past experiences.
Market analysis
Immersing ourselves in the client's business sphere.
Determining trends in the niche.
Competitor analysis
Studying competitors' communications.
Examining competitors' product highlights.
Conducting demographic analysis of competitors.
Identifying triggers - mandatory and potential attributes of communication.
Step 2. Creativity
Creative concept
Generating ideas.
Developing the main metaphor.
Creating key visuals: photos, illustrations, 3D.
Determining the color scheme.
Choosing typography.
Developing ads slogans.
Adaptation of the concept
Scaling to formats: prepare layouts for different sizes considering technical features.
Preparing layouts: assemble according to technical requirements.
Project team
ceo
Alexander Rusin
Knows what makes a team effective and focused on results.
creative director
Alexey Molchanov
Makes brands not only beautiful, but also fills them with meanings.
head of strategy
Valeria Tyapina
Creates a unified picture of brand development from different data.
project manager
Maria Surgutskova
Looking not for reasons, but for possibilities for solving each task.
brand designer
Julia Sukhareva
Thinks in terms of structures and questions, which creates a special order in the projects.
graphic designer
Ilya Obukhov
Creates a mood in projects, and is most immersed in SMM design.
copywriter
Maria Tashchyan
Helps brands speak the language of their audience.
assistant
Kristina Parshova
Believes in the power of small steps that lead to big results.
Work result
design based on emotion
Your ads content will evoke emotions while conveying the key benefits of the brand.
modern brand image
The conducted research guarantees that the ads material will meet the modern requirements and expectations of consumers.
ready-to-use materials
We provide all layouts considering technical requirements so that you can quickly integrate the design into your business.
Why should you order creative ads?
We use a research approach, studying the hidden motives of the audience, and work out in detail each stage of creation and implementation.
Features of our approach are in-depth analysis and creative thinking. Thanks to them, we unite the brand and its audience into a single organism.
Project examples
When developing creative ads for the Russian cheese brand Syrobogatov, we presented cheese as a national product. For this, we portrayed the brand as an active patron who carefully collects Russia's cultural heritage and contributes to the prosperity of cheese culture. Through the aesthetics of an art gallery, we showed the connection of cheese with other achievements of Russian culture and its role for each of us.
For Aloha Browser creative ads, we decided to focus not on the product's functionality but on how people are accustomed to feeling secure beyond the Internet. We conveyed the browser's main advantage — privacy, comparing online surfing to personal moments offline.
For Nemoloko yogurt brand, we reflected naturalness and the opportunity to enjoy a pleasant taste in the creative ads. To maintain the ease of association and not repeat with competitors, we resorted to the technique of combining two objects: a young girl — a symbol of slimness, and green leaves — a symbol of naturalness and freshness.
The cost is determined individually based on a preliminary online/offline briefing with you.
The final cost is defined by the timing, scope, and complexity.
FAQ
Can the delivered materials be revised?
Yes, our creative development process includes two rounds of revisions at each stage: concept development, scaling, and final layouts.
Do you create animated creatives?
We design not only static creatives but also animated ones. Interactive elements can also be added to increase audience engagement with your brand.
Do you adapt advertising creatives for different formats?
Yes, we scale and adapt ad materials across multiple formats — from print to digital banners — while maintaining a consistent visual style.
Do you develop advertising content for international audiences?
Yes, we create campaigns for international markets as well. Before developing the creative, we analyze market specifics, audience behavior, and the cultural context of the target country.
Do you research the platforms where the creatives will be published?
In addition to studying the product, market, and competitors, we also analyze the mood, tone, and content patterns of each platform to tailor the creative accordingly.
Customer reviews
AdVita
Yulia Paskevich
Head of PR
Our relationship with the ICU team goes beyond partnership—we’ve been more like friends for the past five years. What matters most to us is that the agency shares AdVita Foundation’s values, and they truly listen to and understand our needs. That’s why our joint projects turn out bold, vibrant, and emotionally resonant, helping us connect with our current audience and attract new supporters.
Alfa Leasing
Evgeniya Bespalaya
Marketing Department
We’ve never had this kind of experience with agencies before. As for the result—we were impressed by how accurately the neural network handled a creative task. We really liked the outcome. Based on what we received, we can confidently say this kind of solution will become part of our brand communication.
Syrobogatov
Anna Zakharova
Lead Communications Manager
Working with ICU was a true collaboration—one we’re happy to recommend. The agency team developed a communication strategy for us, diving deep into our brand, our messaging style, and our goals in the market. The entire process was built on trust, respect, and a genuine immersion into our product. Thank you, ICU!
Aloha Browser
Bruce Kurtz
Chief Marketing Officer
Partnering with ICU Agency was a game changer for Aloha Browser. ICU's adept understanding of our brand ethos and market needs translated into a standout advertising campaign, and frankly, they stood out from the other agencies in RFP stage. They blended humor and seriousness effectively, conveying our message on online privacy. Highly recommended for their efficiency and creativity.
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