communication strategy for a charitable foundation
the goal was
develop a communication strategy for a charitable foundation
found problem
people are ready to help foundations with donations, but they do not see the point in helping through small amounts
we did
- — communication strategy
- — promotion strategy
- — design solutions
- — digital solutions

help as a way of life
Charity has an aura of heroism and virtue around it. But this is what prevents many people from "venturing" on it. After the formulation of the problem, we decided that we needed to shift the focus from a deep sense of empathy and the search for meaning to the development of a new habit in the audience. Today, many of us are subscribed to something. Music, movies, food and clothing delivery services. We accept subscriptions as a way of life: it is convenient and, as a rule, inexpensive. Services make our lives easier. But besides taking and consuming, we like to help other people. What if we could do it through a convenient service? We have applied the aesthetics of modern digital subscriptions to shift the focus from debt and pity to normality and familiarity. This will help to integrate charity into a person's daily life.












