Brand identity helps to:
- launch a new company
- carry out a rebranding
- create a single design system
- organize all your desing assets
- create added value for your product
Work stages
Step 1. Research
Strategic research
Analyzing the current brand communication.
Conducting competitor communication analysis.
Determining the basic characteristics of the audience.
Context and trends
Researching the product.
Studying the visuals of competitors.
Finding best practices.
Preparation of data visualization: assessing competitors by color schemes and Tone of Voice.
Style development
Determination of company values and stylistic restrictions.
Creating a color scheme.
Description of the role model: how the chosen model reflects the company’s vision.
Offering font direction: options for typography development.
Step 2. Naming
Name
Creating a list of titles using Mind Map.
Preliminary check at the patent office according to the classes of the Nice Classification.
Step 3. Identity
Design concepts
Metaphor: setting the starting point for the style development.
Color graphics: setting the mood and one of the main sources of emotions.
Photo style: showing how the brand sees the world around it.
Visual: creating a visual code — logo, corporate elements, grids and iconography.
Typography: creating a handwriting that reflects the character.
Tone of Voice: setting the style of communication between the brand and the consumer.
Style adaptation
Style exploration: determining the logic of transferring design to different formats.
Layout design: making visuals with up-to-date information.
Scaling: creating layouts for different sizes, taking into account technical features.
Guidelines
Systematization: setting standards for logo usage and creating templates.
Consolidation: compiling style usage rules into a unified guide.
Development of layouts: preparing layouts in accordance with technical requirements.
Project team
Work result
based on emotion
Your brand identity will convey benefits that are more memorable and attract attention. By evoking emotions, you can establish a strong connection with your target audience.
modern image
Research helps you understand what's currently relevant for brand identity in your industry, so during the concept development phase you get solutions that work for your field.
design guideline
With well-prepared and structured layouts, you can quickly integrate a design system into your business and transfer the design to production and achieve the expected outcome.
Why should you order a brand identity?
We use a research approach, studying the hidden motives of the audience, and work out in detail each stage of creation and implementation.
Features of our approach are in-depth analysis and creative thinking. Thanks to them, we unite the brand and its audience into a single organism.
Project examples
For the real estate agency EVO, we preserved the brand’s logo and developed an identity that opened a new chapter in the company’s history. We used a metaphor reflecting the importance of synergy between the client and the realtor for a successful deal.
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When creating the identity for the IT company Milestone, we found a connection between two seemingly unrelated fields: tourism and IT. The concept was based on the idea of a "transit chocolate bar", which a group shares as a symbol of a completed stage. Similarly, an IT developer uses "milestones", progressing through each phase with the client, from idea to implementation.
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While developing the identity for the logistics company Redek, we made the value of the cargo itself the basis of the concept, endowing it with emotional properties. The main element is not graphics, but phrases that tell about Redek's attitude to the cargo of its customers.
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How much does it cost?
The cost is determined individually based on a preliminary online/offline briefing with you.
The final cost is defined by the timing, scope, and complexity and starts at 13,000 US dollars.