identity of the transport company
the goal was:
to design identity for the logistic company
- — corporate identity
- — design solutions
we learned that moving can be fun
with a human face
Trucks, movement, routes. Classic associations with logistics. However, the customers firstly need their stuff to reach destination undamaged and on time. That's why personal items became the center of the identity and ad lines. We made items' descriptions emotional to emphasize how important they are to owners. Graphically we use simplified forms shaping a truck. Atypical wording and base graphics draw Redek closer to end customers.