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Visual identity

Nowadays, the brand's graphic system is one of the channels of communication. The logo, color, font, photo style work for identification and make the brand recognizable.

Visual identity is a part of brand identity where only the visual components are developed to identify your company.

A thoughtful creation of a visual identity increases consumer loyalty, the value of the product in the eyes of buyers, and increases the reputation and effectiveness of advertising campaigns.

Visual identity helps to:
  • enhance the brand image
  • ncrease the value and price of the product
  • combine design elements into a single system
  • speak the same language with the audience
  • strengthen corporate culture
  • create added value for your product

Work stages

Step 1. Design research.
Context and trends
Researching the product.
Studying the visuals of competitors.
Finding best practices.
Preparation of data visualization: assessing competitors by color schemes and nature of communication.
Style development
Determination of company values and stylistic restrictions.
Creating a color scheme.
Description of the role model: how the chosen model reflects the company’s vision.
Offering font direction: options for typography development.
Step 2. Visual identity.
Design concepts
Metaphor: setting the starting point for a new style.
Color graphics: setting the mood and one of the main sources of emotions.
Photo style: showing how the brand sees the world around it.
Visual: creating a visual code — logo, corporate elements, grids and iconography.
Typography: creating a handwriting that reflects the character.
Style adaptation
Layout design: making visuals with up-to-date information.
Scaling: creating layouts for different sizes, taking into account technical features.
Systematization: setting standards for use and creating templates.
Development of layouts: preparing layouts in accordance with technical requirements.
Project team
Work result

based on emotion
Your visual identity will convey benefits that are more memorable and attract attention. By evoking emotions, you can establish a strong connection with your target audience.
modern image
Research helps you understand what's currently relevant for visual identity in your industry, so during the concept development phase you get solutions that work for your field.
design guideline
With well-prepared and structured layouts, you can quickly integrate a design system into your business and transfer the design to production and achieve the expected outcome.

Why should you order a visual identity?

We use a research approach, studying the hidden motives of the audience, and work out in detail each stage of creation and implementation.

Features of our approach are in-depth analysis and creative thinking. Thanks to them, we unite the brand and its audience into a single organism.

Project examples

For the Norwegian marine insurance company Ro, we started from the idea of protection and care at sea and on land. To demonstrate national semantics, we have developed a style in the colors of the Norwegian flag. And in the dynamics of the key element, they reflected the following: no matter what unrest occurs in the business, Ro will provide protection and take the right course.
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As part of the expertise for the logistics company "Olimp-Trans", we took as a basis the image of a joint movement towards one goal. This meaning is embedded in parallel lines that form a circle along the way - as a symbol of the unity of goals of the company and the client. The color scheme is also no coincidence. In the logistics market, juicy purple is practically not occupied by anyone - it allows you to stand out brightly in the general flow of transport.
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We have created a corporate identity for the Wilma kitchen products brand. The design reflected the ecological component of the board material - the product was given the shape of a leaf, as a symbol of respect for nature and environmental friendliness. The packaging was made in the form of an envelope with postage stamps - a message from the owner Wilma to every home. We also created packaging design for the brand.
view project

How much does it cost?

The cost is determined individually based on a preliminary online/offline briefing with you.

The final cost is determined by the timing, scope, and complexity and starts at 8,000 US dollars.

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