With the help of neural networks, any element of identity can be generated, and creative ads or design concepts can be developed, which are more likely to resonate with the audience.
Creating designs with neural networks is a new approach to design development, where part of the work is done by a neural network. The creative part and the selection of ideas are still done by people, but the sketching process and idea generation are automated and delegated to AI.
Such design forms the basis of communication, expressed in unconventional execution, thereby attracting attention to the brand, product, or service.
Neuro branding helps to:
implement an idea quickly and effectively
test many creatives
find an illustrator in the desired style
to conduct a photoshoot with views from other countries or complex decorations
Work stages
Step 1. Design research
Context and trends
Researching the product.
Studying competitors' designs.
Searching for best practices.
Evaluating competitors based on color schemes and communication style.
Step 2. Neuro-creative
Design concepts
Developing the main metaphor.
Creating graphics using a neural network.
Conducting art direction of the results.
Engaging designers to refine final versions.
Determine colors and fonts.
Developing key verbal messaging.
Concept adaptation
Scaling to formats: prepare layouts for different sizes considering technical specifications.
Preparing layouts: assemble in accordance with technical requirements.
Project team
ceo
Alexander Rusin
Knows what makes a team effective and focused on results.
creative director
Alexey Molchanov
Makes brands not only beautiful, but also fills them with meanings.
head of strategy
Valeria Tyapina
Creates a unified picture of brand development from different data.
project manager
Elena Chernikova
Appreciates projects built on complete mutual trust.
brand designer
Julia Sukhareva
Thinks in terms of structures and questions, which creates a special order in the projects.
graphic designer
Ilya Obukhov
Creates a mood in projects, and is most immersed in SMM design.
copywriter
Maria Tashchyan
Helps brands speak the language of their audience.
Work result
effective creative
Designers train the system based on research data, allowing them to create product designs that will resonate with the audience.
modern brand image
Ads materials will meet current requirements and consumer expectations, so you will receive modern solutions.
ready-to-use materials
We provide all layouts in accordance with technical requirements, allowing you to quickly integrate the created product into business.
Why should you order a neuro branding?
We use a research approach, studying the hidden motives of the audience, and work out in detail each stage of creation and implementation.
Features of our approach are in-depth analysis and creative thinking. Thanks to them, we unite the brand and its audience into a single organism.
Project examples
For the Nemoloko yogurt brand, using AI, we reflected in the creative ads both naturalness and the possibility of enjoying a pleasant taste. To maintain the lightness of association and not to repeat with competitors, we resorted to the technique of combining two objects: a young girl - a symbol of slimness, and green foliage - a symbol of naturalness and authenticity.
In developing creative ads for the Aloha Browser, we decided to use neural networks and with their help focused not on the product's functionality but on how people are accustomed to feeling secure beyond the Internet. We conveyed the main advantage of the browser - privacy, comparing online surfing with personal moments offline.
When developing creatives using neural networks for the Russian cheese brand Syrobogatov, we presented cheese as a national product. Through the aesthetics of a painting gallery, we showed the connection of cheese with other achievements of Russian culture and its role for each of us.
The cost is determined individually based on a preliminary online/offline briefing with you.
The final cost is defined by the timing, scope, and complexity.
FAQ
What are the advantages of neuro branding?
Neuro branding combines the expertise of creatives with the speed of neural networks, allowing for faster and more cost-efficient development. If you need high-quality results quickly, this service is a perfect fit.
What kind of tasks can be handled through neuro branding?
Using neuro branding, we can create various assets — from visual identity and product packaging to advertising creatives. The generated content can also be integrated into larger projects, depending on your business goals.
How many concepts does your team present?
We usually present two concepts. Depending on the brief, they may be completely different in idea and execution, or more aligned in style and logic.
In what format do you deliver the final materials?
We provide editable source files (EPS, AI, PSD, IDML, INDD) so you can adapt them to future needs. We also deliver print-ready layouts.
Is neuro branding suitable for large companies?
Neuro branding works for both small and large businesses. We take into account the company’s specifics, limitations, and brand context to ensure that the AI-generated creative fits seamlessly into the overall brand concept.
Customer reviews
AdVita
Yulia Paskevich
Head of PR
Our relationship with the ICU team goes beyond partnership—we’ve been more like friends for the past five years. What matters most to us is that the agency shares AdVita Foundation’s values, and they truly listen to and understand our needs. That’s why our joint projects turn out bold, vibrant, and emotionally resonant, helping us connect with our current audience and attract new supporters.
Alfa Leasing
Evgeniya Bespalaya
Marketing Department
We’ve never had this kind of experience with agencies before. As for the result—we were impressed by how accurately the neural network handled a creative task. We really liked the outcome. Based on what we received, we can confidently say this kind of solution will become part of our brand communication.
Syrobogatov
Anna Zakharova
Lead Communications Manager
Working with ICU was a true collaboration—one we’re happy to recommend. The agency team developed a communication strategy for us, diving deep into our brand, our messaging style, and our goals in the market. The entire process was built on trust, respect, and a genuine immersion into our product. Thank you, ICU!
Aloha Browser
Bruce Kurtz
Chief Marketing Officer
Partnering with ICU Agency was a game changer for Aloha Browser. ICU's adept understanding of our brand ethos and market needs translated into a standout advertising campaign, and frankly, they stood out from the other agencies in RFP stage. They blended humor and seriousness effectively, conveying our message on online privacy. Highly recommended for their efficiency and creativity.
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