discuss a task

creative campaign
for tire manufacturer

Nokian Tyres is a leader in innovation in modern tire manufacturing. A unique spike for Russia has been developed for the new Hakkapeliitta 10p line, which significantly increases traction even in the most extreme situations. The client's team set a task to convey the spirit of innovation in the new campaign.

the goal was

develop a creative solution for a new line of tires

found problem

innovation is a popular accent in tire advertising, but it is often presented through complex images and meanings

we did

  • — design solutions

new era of security

To achieve the goals of the advertising campaign, it was necessary to fulfill 3 conditions for the flagship Hakkapeliita 10p line: to emphasize its innovativeness for the market, to designate belonging to the premium segment and to make creatives easy to understand for motorists at high speed. This is how the metaphor of unearthly technology was born, which formed the basis of the visual style.

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