discuss a task

Brand core

The brand core transforms a company from an abstract system into a real person with its own character, principles and views.

A brand core is the starting point for the development of a company as a brand, from which its appearance, communication style and promotion will be formed.

It defines the ideological attributes of the brand. Its goal is to fill the company with meanings, emotions and rational advantages. It allows you to use resources efficiently and build transparent communication both with the outside world and within the brand.

Brand core helps to:
  • stand out from competitors
  • form an image
  • win customer loyalty
  • increase market share
  • expand the product line
  • identify brand values
  • create brand architecture
  • create a clear brand positioning
  • create added value for your product

Work stages

Step 1. Research
Product analysis
Finding product features.
Description of the value proposition.
Formation of the USP according to the method of John Carlton.
Conducting three-level product analysis.
Market analysis
Analysis of niche trends.
Studying the influence of external factors.
Preparing interviews to determine the current and desired state of the company using the SCORE method.
Description of the industry life cycle model.
Organizing interviews to highlight the motives of customer behavior.
Competitor analysis
Finding promising niches.
Studying the positioning of other players.
Formulation of patterns.
Distribution of competitors on the map according to brand values.
Deconstructing the image — making connections between sensations and the product.
Identifying advantages using the competitiveness polygon.
Audience analysis
Segmentation and profiling of audiences using empathy maps.
Identification cultural code.
Formation of a user journey with motives and barriers to making decisions in your favor.
Organization of psychographic analysis characterizing the consumer’s lifestyle.
Step 2. Brand core
Brand archetype
Distribution competitors according to the archetype map, determine the most free niches.
Mission and values
Defining the main goal of the company and formulating the mission, highlight the brand values, describing how they will be revealed.
Audience segmentation
Identification of audience segments relevant to the brand, description of the features of working with each selected segment, and determination of the parameters of the consumer sample that affect positioning.
Brand benefits
Correlating actual benefits with the desires of audience segments, forming the key advantages of the product.
Determining the most effective type of positioning and formulating it for the brand.
Project team
Work result

clear brand position
During the analysis stage, you understand the positions of competitors and customer needs, enabling you to choose the most advantageous positioning.
development foundation
During the brand attributes creation stage, you receive the fundamental elements upon which brand identity, advertising promotion, and audience communication will be built.
brand loyalty
Creating a strong brand core promotes brand loyalty by providing a clear and understandable identity to your audience and helping you achieve long-term success.

Why should you order a brand core?

We use a research approach, studying the hidden motives of the audience, and work out in detail each stage of creation and implementation.

Features of our approach are in-depth analysis and creative thinking. Thanks to them, we unite the brand and its audience into a single organism.

Project examples

We have developed a brand core for the East European Institute of Psychoanalysis. We used the Mage archetype and the idea of highlighting the main thing from the general flow of information (as happens during a session with a psychotherapist). This supported the general principles of the institute's work.
view project
For Victoria 92 fruit horticulture, the development of a brand core included the idea of giving the company the image of a progressive player, but without a focus on technology.
view project
While developing a brand core for the Grant jewelry factory, we made the product search process the basis of the concept, endowing the brand with the features of a Seeker.
view project

How much does it cost?

The cost is determined individually based on a preliminary online/offline briefing with you.

The final cost is defined by the timing, scope, and complexity and starts at 10,000 US dollars.

contact us

    Thanks for signing up!

    Wrong email format!

    Your message has been sent successfully!