Social media marketing

Social networks allow you to create a platform for useful communication with consumers and determine a plan for long-term development of the brand.

SMM is a complex service that allows you to build an image, conduct a dialogue with subscribers and organize brand promotion. Social networks are one of the tools for two-way communication in the digital environment, allowing you to talk about the company more openly and friendly.

order a smm

A presence on social networks is necessary for everyone who wants the audience to hear about your product: small, medium and large businesses.

Social media marketing helps to:

expand market share to attract new customers
enhance competitiveness
promote new products
strengthen the image and loyalty of customers
increase the engagement of subscribers
increase sales through leads
create added value for your product

Work stages

Step 1. Strategy

Brand analysis

Define the current visual and creative concepts.

Recording the strengths and weaknesses of the product and the current SMM.

Setting goals and objectives for promotion.

Competitor analysis

Studying the content and positioning of competitors and researching their promotion system.

Identifying best practices.

Conducting a demographic analysis of competitors and preparing their archetypes.

Conducting statistical analysis of the niche.

Audience analysis

Segmentation and profiling of consumers using empathy maps.

Conducting psychographic analysis characterizing the consumer’s lifestyle.

Consumer segmentation using Sherrington’s technique.

Identifying subsegments and forming the peculiarities of perception of each of them.

Step 2. Creative

Creative concept

Coming up with creative ideas.

Studying the possibilities of adaptation for different platforms, taking into account the audience and interface capabilities.

Content strategy

Giving character to the content.

Formation of headings in accordance with the concept.

Development of ToV for community management.

Visual concept

Offering the visual design.

Elaboration of general design principles.

Step 3. Social network management

Content plan

Brainstorming ideas.

Arranging them into topics and headings.

Creating a content plan.

Thinking over types, formats and frequency of posting.

Generate content

Writing engaging texts.

Preparing attractive visuals.

Moderation: posting posts, responding to comments, receiving feedback.

Step 4. Promotion

Targeted ads

Formation of classroom and creative hypotheses.

Preparing promotion formats.

esearch of basic promotion settings, budget calculation, determination of KPIs for ads.

Other advertising channels

Compiling a selection of alternative promotional tools.

Studying selected usage formats for each tool.

Describing the details of working with the tool.

Defining Influencer Marketing objectives.

Reputation management.

Conducting seeding in social media channels.

Project team

head of smm

Anastasia Petrova

Turns projects into streamlined SMM systems.

creative director

Alexey Molchanov

Makes brands not only beautiful, but also fills them with meanings.

project manager

Elena Chernikova

Appreciates projects built on complete mutual trust.

brand designer

Julia Sukhareva

Thinks in terms of structures and questions, which creates a special order in the projects.

graphic designer

Ilya Obukhov

Creates a mood in projects, and is most immersed in SMM design.

copywriter

Maria Tashchyan

Helps brands speak the language of their audience.

assistant

Kristina Parshova

Believes in the power of small steps that lead to big results.

Work result

relevant content

Content created with audience perception in mind and aims to enhance the brand image.

visual appearance

New visuals and content for social media that will capture attention.

promotion guide

Promotion system, attracting new and retaining existing target audience representatives.

Why should you order a smm?

We use a research approach, studying the hidden motives of the audience, and work out in detail each stage of creation and implementation.

Features of our approach are in-depth analysis and creative thinking. Thanks to them, we unite the brand and its audience into a single organism.

Project examples

Matches

pallets brand smm

Alfa Leasing

auto leasing smm

Grant

jewelry factory smm

How much does it cost?

The cost is determined individually based on a preliminary online/offline briefing with you.

The final cost is defined by the timing, scope, and complexity. Prices start at 2,000 USD.

FAQ

What does SMM promotion include?

We begin by analyzing your brand’s current social media presence. Based on this, we develop a tailored SMM-strategy that includes full social media management, content creation, and visual design.

How do you adapt content for different platforms and formats?

We consider both the technical requirements and the communication style of each platform. Every content piece is scaled and adapted to suit the format and tone of the target platform.

How do you measure the effectiveness of social media content?

We collect and analyze performance metrics, focusing on audience engagement. This helps us identify which content formats resonate most with your audience.

Do you integrate advertising campaigns into SMM?

Yes, we launch advertising campaigns that include strategic planning, media buying, and creative production tailored to your business goals.

What materials do you need to get started with SMM?

It’s helpful for us to review your previous social media efforts — including any content plans, strategies, promotion tools, preferred formats and sections, or reference materials.

Do you provide reporting?

Yes, we deliver comprehensive reports in presentation format with monthly results for the entire collaboration period. We also include recommendations for improving your social media presence.

Customer reviews

AdVita

Yulia Paskevich

Head of PR

Our relationship with the ICU team goes beyond partnership—we’ve been more like friends for the past five years. What matters most to us is that the agency shares AdVita Foundation’s values, and they truly listen to and understand our needs. That’s why our joint projects turn out bold, vibrant, and emotionally resonant, helping us connect with our current audience and attract new supporters.

Alfa Leasing

Evgeniya Bespalaya

Marketing Department

We’ve never had this kind of experience with agencies before. As for the result—we were impressed by how accurately the neural network handled a creative task. We really liked the outcome. Based on what we received, we can confidently say this kind of solution will become part of our brand communication.

Syrobogatov

Anna Zakharova

Lead Communications Manager

Working with ICU was a true collaboration—one we’re happy to recommend. The agency team developed a communication strategy for us, diving deep into our brand, our messaging style, and our goals in the market. The entire process was built on trust, respect, and a genuine immersion into our product. Thank you, ICU!

Aloha Browser

Bruce Kurtz

Chief Marketing Officer

Partnering with ICU Agency was a game changer for Aloha Browser. ICU's adept understanding of our brand ethos and market needs translated into a standout advertising campaign, and frankly, they stood out from the other agencies in RFP stage. They blended humor and seriousness effectively, conveying our message on online privacy. Highly recommended for their efficiency and creativity.