Social networks allow you to create a platform for useful communication with consumers and determine a plan for long-term development of the brand.
SMM is a complex service that allows you to build an image, conduct a dialogue with subscribers and organize brand promotion. Social networks are one of the tools for two-way communication in the digital environment, allowing you to talk about the company more openly and friendly.
A presence on social networks is necessary for everyone who wants the audience to hear about your product: small, medium and large businesses.
Social media marketing helps to:
expand market share to attract new customers
enhance competitiveness
promote new products
strengthen the image and loyalty of customers
increase the engagement of subscribers
increase sales through leads
create added value for your product
Work stages
Step 1. Strategy
Brand analysis
Define the current visual and creative concepts.
Recording the strengths and weaknesses of the product and the current SMM.
Setting goals and objectives for promotion.
Competitor analysis
Studying the content and positioning of competitors and researching their promotion system.
Identifying best practices.
Conducting a demographic analysis of competitors and preparing their archetypes.
Conducting statistical analysis of the niche.
Audience analysis
Segmentation and profiling of consumers using empathy maps.
Conducting psychographic analysis characterizing the consumer’s lifestyle.
Consumer segmentation using Sherrington’s technique.
Identifying subsegments and forming the peculiarities of perception of each of them.
Step 2. Creative
Creative concept
Coming up with creative ideas.
Studying the possibilities of adaptation for different platforms, taking into account the audience and interface capabilities.
Content strategy
Giving character to the content.
Formation of headings in accordance with the concept.
Development of ToV for community management.
Visual concept
Offering the visual design.
Elaboration of general design principles.
Step 3. Social network management
Content plan
Brainstorming ideas.
Arranging them into topics and headings.
Creating a content plan.
Thinking over types, formats and frequency of posting.
Generate content
Writing engaging texts.
Preparing attractive visuals.
Moderation: posting posts, responding to comments, receiving feedback.
Step 4. Promotion
Targeted ads
Formation of classroom and creative hypotheses.
Preparing promotion formats.
esearch of basic promotion settings, budget calculation, determination of KPIs for ads.
Other advertising channels
Compiling a selection of alternative promotional tools.
Studying selected usage formats for each tool.
Describing the details of working with the tool.
Defining Influencer Marketing objectives.
Reputation management.
Conducting seeding in social media channels.
Project team
head of smm
Anastasia Petrova
Turns projects into streamlined SMM systems.
creative director
Alexey Molchanov
Makes brands not only beautiful, but also fills them with meanings.
project manager
Elena Chernikova
Appreciates projects built on complete mutual trust.
brand designer
Julia Sukhareva
Thinks in terms of structures and questions, which creates a special order in the projects.
graphic designer
Ilya Obukhov
Creates a mood in projects, and is most immersed in SMM design.
copywriter
Maria Tashchyan
Helps brands speak the language of their audience.
assistant
Kristina Parshova
Believes in the power of small steps that lead to big results.
Work result
relevant content
Content created with audience perception in mind and aims to enhance the brand image.
visual appearance
New visuals and content for social media that will capture attention.
promotion guide
Promotion system, attracting new and retaining existing target audience representatives.
Why should you order a smm?
We use a research approach, studying the hidden motives of the audience, and work out in detail each stage of creation and implementation.
Features of our approach are in-depth analysis and creative thinking. Thanks to them, we unite the brand and its audience into a single organism.
Project examples
Having developed package for Matches palettes, we switched to the SMM promotion service. Taking the bright package style as a basis, we transferred the collage story to social media and kept the bright mood of Matches. And the friendly intonation of communication was aimed at zoomers as the main audience.
In order to organize SMM business promotion for Alfa Leasing, we also updated the social media identity to convey a sense of progressiveness. To do this, we decided to enhance the appearance of the company in social networks to the level of futurism with the help of a neural network, as it perfectly creates forms that bear little resemblance to earthly ones.
In continuation of the branding of the Grant jewelry factory, we worked on promoting the company in the social networks. As a solution, we used a mix of aesthetics and informational posts that were designed to introduce women to the products of the plant and immerse them in its values.
The cost is determined individually based on a preliminary online/offline briefing with you.
The final cost is defined by the timing, scope, and complexity.
FAQ
What does SMM promotion include?
We begin by analyzing your brand’s current social media presence. Based on this, we develop a tailored SMM-strategy that includes full social media management, content creation, and visual design.
How do you adapt content for different platforms and formats?
We consider both the technical requirements and the communication style of each platform. Every content piece is scaled and adapted to suit the format and tone of the target platform.
How do you measure the effectiveness of social media content?
We collect and analyze performance metrics, focusing on audience engagement. This helps us identify which content formats resonate most with your audience.
Do you integrate advertising campaigns into SMM?
Yes, we launch advertising campaigns that include strategic planning, media buying, and creative production tailored to your business goals.
What materials do you need to get started with SMM?
It’s helpful for us to review your previous social media efforts — including any content plans, strategies, promotion tools, preferred formats and sections, or reference materials.
Do you provide reporting?
Yes, we deliver comprehensive reports in presentation format with monthly results for the entire collaboration period. We also include recommendations for improving your social media presence.
Customer reviews
AdVita
Yulia Paskevich
Head of PR
Our relationship with the ICU team goes beyond partnership—we’ve been more like friends for the past five years. What matters most to us is that the agency shares AdVita Foundation’s values, and they truly listen to and understand our needs. That’s why our joint projects turn out bold, vibrant, and emotionally resonant, helping us connect with our current audience and attract new supporters.
Alfa Leasing
Evgeniya Bespalaya
Marketing Department
We’ve never had this kind of experience with agencies before. As for the result—we were impressed by how accurately the neural network handled a creative task. We really liked the outcome. Based on what we received, we can confidently say this kind of solution will become part of our brand communication.
Syrobogatov
Anna Zakharova
Lead Communications Manager
Working with ICU was a true collaboration—one we’re happy to recommend. The agency team developed a communication strategy for us, diving deep into our brand, our messaging style, and our goals in the market. The entire process was built on trust, respect, and a genuine immersion into our product. Thank you, ICU!
Aloha Browser
Bruce Kurtz
Chief Marketing Officer
Partnering with ICU Agency was a game changer for Aloha Browser. ICU's adept understanding of our brand ethos and market needs translated into a standout advertising campaign, and frankly, they stood out from the other agencies in RFP stage. They blended humor and seriousness effectively, conveying our message on online privacy. Highly recommended for their efficiency and creativity.
order
a smm
Monitoring and improving
By continuing to use our website, you consent to the use of cookies. We use cookies to enhance user experience, analyze traffic, and personalize content.
