Promotion strategy helps to:
- increase the demand for a product
- increase brand awareness
- attract new customers
- maintain the company's reputation
- increase brand loyalty
- create added value for your product
Work stages
Step 1. Strategy.
Product analysis
Studying the results and indicators of past experience.
Allocation of a pool of products.
Determination of the legal restrictions on product promotion.
Market analysis
Segmenting the market.
Identifying trends in the category.
Researching competitors' product accents.
Carrying out demographic analysis of competitors.
Studying triggers – mandatory and possible communication attributes.
Audience analysis
Segmentation of brand consumers according to the Kotler method.
Identifying subsegments and their features.
Working out the directions of communication with each segment according to Sherrington’s method.
Forming hypotheses.
Step 2. Creative.
Promotion concepts
Creating creative mechanics.
Creating a visual concept for different formats.
Highlighting product accents in order to correctly emphasize those characteristics of the product that will best help communication.
Determination of technical limitations.
Step 3. Promotion.
Promotion ecosystem
Definition of the channels used.
Description of target actions in channels and channel relationships.
Making recommendations for landing pages of activations.
Compiling a list of target actions.
Thinking through a general media plan: determining the period and volume of placements, costs to achieve the goals.
Project team
Work result
understanding
who to target
who to target
During the analytics stage, we will thoroughly analyze all segments of your audience, allowing you to more effectively tailor your advertising and generate targeted leads.
understanding
where to go
where to go
Based on the audience's media behavior, we will select and justify the most relevant channels for your promotion.
understanding
how to move
how to move
We will choose promotion formats and create a plan for promoting specific products at specific times to achieve your goals.
Why should you order a strategy?
We use a research approach, studying the hidden motives of the audience, and work out in detail each stage of creation and implementation.
Features of our approach are in-depth analysis and creative thinking. Thanks to them, we unite the brand and its audience into a single organism.
Project examples
When creating a promotion strategy for the Belarusian clothing brand Mark Formelle, we built positioning through the idea of an art space inside the store.
view project For the AdVita charitable foundation, the expertise included the idea to make charity a useful human habit. We have also prepared an online and offline media mix.
view project For the Humanitarian Action fund, we took into account the deep barriers of people with HIV status and the idea of breaking down stereotypes.
view project How much does it cost?
The cost is determined individually based on a preliminary online/offline briefing with you.
The final cost is determined by the timing, scope, and complexity and starts at 8,000 US dollars.