positioning of clothing stores
the goal was
develop positioning for the clothing brand specifically for St. Petersburg buyers
the identified
problem
for residents of St. Petersburg, cultural leisure and a stylish image are often not separable, but few clothing brands encourage the creativity of residents
we did
- — communication strategy
- — shop identity
- — design solutions

the atmosphere of creativity
Taking the concept of a creative cluster as a basis, we went to study their device, key features, and decorative elements in more detail. These are very bright and creative places. To convey their atmosphere, it took changes in the interior of the store. We needed to create a space with the chosen entourage, which means that characteristic elements should surround us to find a buyer. So we divided the store into 3 key zones. First: the tree at the entrance and decorative greenery create the feeling of walking in the park. Second: a photo zone with brickwork, where creative posters will hang and events from the brand can be announced. Third: a transparent cube as an art object that attracts attention and gives the whole space a more creative atmosphere. Entering such a store, every guest will be able to feel like a new art cluster from Mark Formelle.

















