Naming helps to:
- launching a new product
- the brand is changing its ideology
- the brand's reputation works against it
- brand protection from copying is required
Work stages
Step 1. Research
Product analysis
Immersing yourself in the company's niche.
Studying the product, service, and brand features.
Market analysis
Identifying trends in the industry.
Analyzing positive and negative experiences.
Determining the influence of external factors.
Competitor analysis
Exploring competitors' communications.
Identifying niche trends in names.
Step 2. Naming
Concept
Formulating selection criteria for names.
Creating a Mind Map of associations.
Generating ideas.
Selecting over 50 options.
Choosing the top 10 names.
Testing final options
Checking legal cleanliness, consonance with other brands.
Searching for available domains.
Step 3. Testing
Linguistic analysis
Testing selected options on focus groups to study how people perceive names.
Consulting linguists or neuropsychologists.
Step 4. Final check
Result preparation
Requesting a check from a patent office against the database of existing registered brands according to the Nice Classification (NCL).
Presenting the client with 5 naming options to choose from.
Project team
Work result
memorable and concise name
A well-thought-out name will help you stand out in the market and attract the attention of potential clients.
сlear brand positioning
on the market
on the market
The developed name will reflect the unique features of the brand, product, or service, emphasizing your competitive advantage.
the foundation for brand communication
Naming will be used in all areas of your business, strengthening your market position and increasing audience loyalty.
Why should you order a naming?
We use a research approach, studying the hidden motives of the audience, and work out in detail each stage of creation and implementation.
Features of our approach are in-depth analysis and creative thinking. Thanks to them, we unite the brand and its audience into a single organism.
Project examples
To develop naming for a Norwegian marine insurance company, we based the concept on the idea that the company solves any insurance tasks and provides the client with complete "calm" in business. "Ro" translates from Norwegian as "tranquility".
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When developing the name for the condom brand, we chose to avoid ambiguity and directly state the type and purpose of the product. Prezex is a combination of the words "condom" and "sex", written using transliteration. The "ex" ending is associated with well-known condoms on the market, making the name recognizable.
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For the IT company, we decided to highlight its core value — the collaborative journey through each stage with the client. We incorporated the term "milestones", commonly used among developers, into the name. Through cooperation, Milestone and the client move step by step toward the result: from idea to implementation.
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How much does it cost?
The cost is determined individually based on a preliminary online/offline briefing with you.
The final cost is defined by the timing, scope, and complexity and starts at 4,000 US dollars.