The first products under the Enso® trademark were wet cat food. The brand's team created them with an understanding of the true nature of pets and an emphasis on caring for the health of their beloved ponytails. It was only a matter of time before a line of dog food appeared. The Enso® brand approached us with the task of developing a character who will represent a new line of wet dog diets, as well as create packaging designs for the series. It was necessary to maintain a minimalistic style in continuation of the cat line, reflect the premium quality of the product and at the same time create cheerful images characteristic of dogs.
client’s task
develop character images and packaging design for dog food
identified problem
manufacturers often use pet photos on packaging, which makes it impossible to differentiate the product from competitors
scope of
work
— packaging design
creative solution
Dogs are very active pets, they need a lot of energy for games, development and pranks. That's why we used images of cheerful and active, albeit not always obedient pets, who just want to please with delicious and healthy Enso® food. Bright smiles, sports games, minor hooliganism — the plots are simple, but at the same time familiar and close to every dog owner. For the new product, we decided not to introduce complex metaphors in order to increase the loyalty of more future customers. The French bulldog was chosen as a reference for the characters, as the embodiment of pranks and a retriever — a symbol of activity and dedication. The bright colors support the theme of energy and help you easily identify the product on the shelf. The overall message of the line conveys the idea that we love our pets regardless of their behavior: playful, quiet, and even playful.
