digital
support
During the pandemic when everyone follows the recommendation #stayhome, small businesses need the biggest support. Megafon was the one of the first brands to provide free access to its services, and we supported this initiative with a new visual concept. What's more important we thus contributed to helping the most suffering industries.
the goal was
to design a new advertising communication for the top telecom operatorwe did
- — advertising campaign
- — social media
- — 3D-vizualisation
personal profit:
we found out that support is not always provided as per tariffthree-dimensional
help
Megafon especially cares for 3D images in its visual communication. Based on this we designed a system of graphic elements, which being combined for different tasks formed a modern adaptive identity. Megafon users immediately identify this brand because of its green and purple colours. Our solution was to add a soft fiber-like texture to 3D elements — because even when working from a cozy sofa at home, we feel #wearetogether.
