identity of architectural concrete
the goal was
develop an identity for a new brand of architectural concrete
the possibilities of architectural concrete are not obvious to the designer-decorator, and it is necessary to convey its constructive and aesthetic properties
- — corporate identity
- — design solutions
an identity with which everyone can create
The key value of the brand is creative innovation. In order to reveal at the same time a decorative component for designers and a new look at the use of concrete, we decided that Uniqston needed a non-standard identity. Usually styles based on corporate patterns are either limited to 1-2 variants of the pattern, or go into an infinite variety. We decided to combine the 2 extremes and implemented a huge number of patterns, but set them a clear framework of the project style. As a result, any pattern of several dozen easily identifies the Uniqston brand, and each designer can create a new one based on them, i.e. create by working with style. At the same time, the logo supports the theme of an unlimited variety of forms and solutions, drawing its inspiration from one of the main symbols of infinity — the Mobius strip.