identity for street sea-food
Hungry Siren is a picturesque far-eastern street food with a seafood menu only. Here they offer you a brand-name fish & chips with Pacific cod, burgers with famous king crab and dozen of starters with all sorts of local water inhabitants.
the goal was
to create brand identity for a new sea street food
we did
- — brand identity
- — packaging design
- – corporate clothing design
personal profit
we learned how Siren became a harsh version of a mermaid out of half-woman half-bird, and what is the classic recipe for fish & chips batter
neither Melusine, nor Ariel
Modern image of Siren is starring in the brand identity design, representing a mermaid with ironical shrimp tail and a trident carelessly thrown over her shoulder. For menu and packaging we created branded illustrations of residents of an underwater kingdom.
design research
