branding of the tourist complex
the goal was:
to develop the branding of a suburban tourist complex with the allocation of sub-brands
identified problem
some residents of the Urals want to relax outside the city with a high level of comfort, but most of the offers are aimed at a mass audience, so they choose other formats of recreation
we did
- — complex branding
- — design solutions

ural minimalism
The nature of the Urals is beautiful in itself. In order to keep the focus on local beauties, the key thesis in building the brand was the concept of "Ural minimalism". In it, we have combined the location binding to the region and the popular global trend in the design of spaces, in the manner of service and even in the way of life. So, in contrast to the opinion about the "severity" of local residents, we create for them the opportunity to choose between a familiar vacation and a place where you can get high service while traveling in the countryside. Ural minimalism is inspired by Scandinavian minimalism and will resonate with connoisseurs of European aesthetics and approach to guests. Individual styles have been developed for different directions, but they are united by common principles: a minimum of details, simple and easy-to-read fonts, natural colors close to natural ones. This will allow the guests of the complex to focus on the service and local views.























