the goal was
to design coffee brand packaging dedicated to exotic things and naturalness lovers
- — packaging design
- — naming
we learned to distinguish African tribes by patterns on totem masks
The source of inspiration for packaging design was traditional masks and African tribal figurines, in particular, the figurines of Dogon Tellem people. Today they are particularly valuable among admirers of African continent culture. Mythical figures, created by ancient tribes, adorn the front side of the packaging, in some way being a marker of classification of types of coffee.