the goal was
design the packaging of exotic lemonades
lemonade packages on the shelf often look very minimalistic, which complicates the choice for the buyer among similar designs
- — product packaging
- — design solutions
Exotic tastes themselves imply a bright design. But in order to give the brand fullness and distinguish it from competitors, we abandoned the image of fruits and replaced them with unusual illustrations. Each of them is designed not so much to indicate tastes, as to give the viewer a sense of their novelty and exoticism. A magical tree, a gloomy castle, a tropical hut and a pirate ship — these images are not directly related to the topic of drinks, but they raise the question "What is this taste about?"in my head. So we want to attract lemonade lovers to try "Dreamus".