upward
discuss a task
    en
    ru en

branding of institute of psychoanalysis

EEIP is the Eastern European Institute of Psychoanalysis, the oldest educational institution dealing with the topic of psychoanalysis in Russia. The EEIP diploma is highly appreciated among experts. Over 30 years of work, the Institute has developed its own approach to training and created a strong team of specialists. In recent years, the Institute has been paying more and more attention to the modern technological format of teaching, but at the same time the canons laid down earlier in teaching are preserved. EEIP is developing, and there was a need for updating at the brand level: it was necessary to determine its place in its category, structure the vision of the team into an ideological system and build visual and verbal communication with the audience on its basis.

the client’s task

to brand the institute
of psychoanalysis

identified problem

the previous positioning of EEIP created the feeling of an institution with a strong expertise, but did not give
an understanding of the modernity of teaching methods

scope of work

  • — brand strategy
  • brand core
  • — brand identity

highlighting the main

The new brand platform is based on a combination of the basic principles of psychoanalysis and the vision of the institute's team with its unique approach. Having endowed EEIP with the qualities of the "Sage" archetype, we returned to the identity. So we started with the fact that psychoanalysis is based on the patient's story about his experience. At the same time, the psychoanalyst gives the person a recommendation to say whatever comes to mind. This approach is called the "free association method". It is important that the specialist does not ask the client leading questions, and the sessions turn into a stream of patient experiences. But out of the endless stream of thoughts, we ourselves are not able to find the necessary patterns in behavior, and it is the psychoanalyst who determines what is important and helps the client interpret his experience at the level of the unconscious. It was the selection of the main thing from the general flow of information that formed the basis of visual communication and supported the general principles of the institute's work.

contact us
briefly describe the task

Policy on the Processing of Personal Data

 

1. General Provisions

This Personal Data Processing Policy is drafted in accordance with the requirements of Federal Law No. 152-FZ dated July 27, 2006, “On Personal Data” (hereinafter referred to as the Personal Data Law) and defines the procedure for processing personal data and the measures taken to ensure the security of personal data by LLC “AISIU+” (hereinafter referred to as the Operator).

1.1. The Operator considers the observance of human and civil rights and freedoms during the processing of personal data, including the protection of the right to privacy, personal and family confidentiality, to be its primary objective and essential condition for carrying out its activities.

1.2. This Policy of the Operator regarding the processing of personal data (hereinafter – the Policy) applies to all information that the Operator may receive about visitors to the website .

2.9. Personal data made publicly available by the subject of personal data – personal data to which the subject has granted access to an unlimited number of persons by giving consent to the processing of personal data made publicly available, in accordance with the procedure established by the Personal Data Law (hereinafter – personal data made publicly available).

2.10. User – any visitor of the website.

7.2. The Operator is also entitled to send the User notifications about new products and services, special offers, and various events. The User may at any time opt out of receiving such informational messages by sending an email to the Operator at hello@icu.agency with the subject “Unsubscribe from notifications about new products, services, and special offers.”

7.3. Anonymized data of Users collected through web analytics services is used to gather information about User behavior on the website, improve the quality of the website, and enhance its content.

8. Legal Grounds for Personal Data Processing

8.1. The legal grounds for the processing of personal data by the Operator are:
– Federal Law “On Information, Information Technologies and Information Protection” No. 149-FZ dated July 27, 2006;
– federal laws and other regulatory legal acts in the field of personal data protection;
– the Users’ consent to the processing of their personal data, including the processing of personal data permitted for distribution.

8.2. The Operator processes the User’s personal data only if it is provided and/or submitted by the User voluntarily through special forms available on the website

Thanks for signing up!

Wrong email format!

Your message has been sent successfully!