branding of institute of psychoanalysis
the goal was
to brand the institute of psychoanalysis
identified problem
the previous positioning of VEIP created the feeling of an institution with a strong expertise, but did not give an understanding of the modernity of teaching methods
we did
- — branding
- — brand platform
- — corporate identity
- — design solutions
- — digital solutions

highlighting the main
The new brand platform is based on a combination of the basic principles of psychoanalysis and the vision of the institute's team with its unique approach. Having endowed EEIP with the qualities of the "Sage" archetype, we returned to the identity. So we started with the fact that psychoanalysis is based on the patient's story about his experience. At the same time, the psychoanalyst gives the person a recommendation to say whatever comes to mind. This approach is called the "free association method". It is important that the specialist does not ask the client leading questions, and the sessions turn into a stream of patient experiences. But out of the endless stream of thoughts, we ourselves are not able to find the necessary patterns in behavior, and it is the psychoanalyst who determines what is important and helps the client interpret his experience at the level of the unconscious. It was the selection of the main thing from the general flow of information that formed the basis of visual communication and supported the general principles of the institute's work.




















