jewelry branding
the goal was
develop branding of a jewelry factory
identified problem
the brand has high quality parameters of products, but there is not enough emotional component to enter the b2c segment
we did
- — branding
- — brand platform
- — corporate identity
- — design solutions
- — digital solutions

the evolution of the image
To lay the emotional core for the brand, we conducted a study of the audience, where we found out that modern girls are used to a wide variety of jewelry and the ability to choose from a variety of options. Taking into account the demands of customers for every detail in their images and the willingness to spend more time searching for the right solution, we made the product search process the basis of the concept. Having endowed the brand with the traits of a Seeker, he encourages you to experience new experiences and find your own image with Grant products. This is how the silhouette of the portal was born, which translates the main value of the brand — the opportunity to feel yourself in a new image and live a new experience.

















