the goal was
develop a packaging design for a premium seed producer
there is no concept of “premium category seeds”, neither the audience nor the client has any idea what the product should look like
- — packaging design
- — design solutions
nuances from nature
Caring for ornamental plants requires care and patience from the owner. On the way to the cherished form, he will have to study a lot of details. It is the topic of detail that we laid the basis of the concept. This is an unusual plastic in typography, and a barely noticeable element in the form of a sprout, and design materials in the packaging itself. Looking at such a design solution, on the one hand, we see a clear image and a minimum of details as a symbol of focus on the goal. On the other hand, there are many small nuances that reflect the multi-stage and subtlety of the entire growing process.