Seedline

the goal was

develop a packaging design for a premium seed producer

identified
problem

there is no concept of “premium category seeds”, neither the audience nor the client has any idea what the product should look like

we did

— packaging design
— design solutions

nuances from nature

Caring for ornamental plants requires care and patience from the owner. On the way to the cherished form, he will have to study a lot of details. It is the topic of detail that we laid the basis of the concept. This is an unusual plastic in typography, and a barely noticeable element in the form of a sprout, and design materials in the packaging itself. Looking at such a design solution, on the one hand, we see a clear image and a minimum of details as a symbol of focus on the goal. On the other hand, there are many small nuances that reflect the multi-stage and subtlety of the entire growing process.