We are used to the fact that home plants are sold already in a "ready-made" form. And what if you want to grow something beautiful from scratch, from the very first seed? Seedline is a brand created for those who not only love home and ornamental plants, but treat them with special trepidation and care. Our task was to develop a packaging design that will clearly show that growing plants is a special form of meditation and even a way of life.
the client’s task
develop a packaging design for a premium seed producer
identified problem
there is no concept of “premium category seeds”, neither the audience nor the client has any idea what the product should look like
Caring for ornamental plants requires care and patience from the owner. On the way to the cherished form, he will have to study a lot of details. It is the topic of detail that we laid the basis of the concept. This is an unusual plastic in typography, and a barely noticeable element in the form of a sprout, and design materials in the packaging itself. Looking at such a design solution, on the one hand, we see a clear image and a minimum of details as a symbol of focus on the goal. On the other hand, there are many small nuances that reflect the multi-stage and subtlety of the entire growing process.
